Branding built to outshine
A modern identity for the future of solar
Bodhi needed a modern brand identity that resonated with both homeowners and solar installers while standing out in the solar software market. The new visual system reflects Bodhi’s focus on design, innovation, and sustainability—using clean lines, vibrant colors, and intuitive icons to create a brand that’s approachable, memorable, and professional.
Color that reflects solar and strength
Bodhi's bold palette and type system is designed to evoke trust, innovation, and warmth. The deep navy grounds the brand in professionalism, while solar gold and sunset orange inject energy, optimism, and approachability—echoing the power of the sun and the momentum of the clean energy movement.
The primary typeface, Harmonia Sans, reinforces this balance. Its geometric structure and clean letterforms bring a sense of modernity and keeps the tone friendly and accessible — perfect for connecting with both solar professionals and homeowners.
Brand extension: Bodhi U
Bodhi U is the go-to resource for solar pros who never stop learning. Bodhi U sub-brand was designed to stand out while staying connected to the core identity—introducing a collegiate-style logo in Bodhi’s signature palette to evoke credibility, curiosity, and community.
Marketing and launch material
Bold, bright, and unmistakably Bodhi. Every piece of marketing—from high-converting social ads to printed flyers and partnerships—was designed to follow brand guidelines while maintaining the creative flexibility to stay fresh for audiences.
Apparel & merchandise
Solar swag that people actually want to wear. The Bodhi brand was brought to life across hats, sweaters, tees, and event giveaways—pairing clean typography, vibrant color, and subtle nods to the solar lifestyle. The result: a collection that felt less like merch, and more like a movement.
