A web experience to fuel growth
How do you clearly explain a software solution to an audience that's short on time and not tech-savvy? Bodhi, a B2B clean energy SaaS platform, needed a website that immediately captured visitors’ attention—showcasing real-world benefits of its automation and AI tools—while standing out from competitors stuck in corporate, safe design conventions.
Lighting the way: Early concepts for Bodhi's bold look
Design concept 1:
This concept aimed to create a memorable first impression by blending clarity, energy, and approachability—all core traits of Bodhi’s brand. Visually, the design leverages movement and light to symbolize growth, innovation, and the solar energy industry Bodhi serves.
Design concept 2:
This design concept was created to be inviting and empowering, with a slightly playful edge to match Bodhi’s approachable style. All key messaging was placed to immediately draw the user’s attention and create immediate engagement with action-driven CTAs.
Final direction
The final website design at www.bodhi.solar took inspiration from both approaches but leaned more heavily into the emotional, energetic side of the brand. This was combined with interactive tours, animated graphics, and clear, customer-focused messaging to drive engagement time and increase conversion rates.
