Jet Foundation Repair
Jet Foundation Repair, proudly serving St. Louis, stands on a foundation of family values and proven expertise. The company needed a bold, approachable brand identity that would reflect their commitment to customer-first service.
The challenge
Jet Foundation Repair needed a brand that stood out without losing sight of the company’s roots. The name “Jet” comes from the family’s beloved dog, which initially raised the question, “Can a foundation company brand built around a dog still convey the strength and trust needed in foundation repair?”
Visual language
Jet Foundation Repair’s identity blends strength with approachability through carefully chosen typography and icon. The primary logo features Rapdoc, a typeface with a strong, grounded presence that reflects the company’s structural expertise. Paired with Astronomous, a geometric typography chosen for its modern structure and clean lines. The icon is a nod to their namesake dog, Jet, adding a personal and memorable touch and reinforcing the values of loyalty and protection at the heart of the brand.
Color palette
Jet’s brand colors are designed to invoke immediate trust and energy:
005B97 – A solid, dependable blue associated with reliability and professionalism.
F47524 – A vibrant orange that evokes energy, safety, approachability, and action.
04203E – A deep navy tone that grounds the brand in authority and stability.
Together, this palette walks the line between bold and trustworthy—energizing the brand while still communicating safety, trust and expertise.
Brand in action
Jet Foundation Repair’s branding was designed to perform across every customer touchpoint—from first glance to final invoice. The visual system uses clean layouts to prioritize clarity and bold colors to convey confidence.
Outcome
Jet's branding allows Jet to stand out as both trustworthy and memorable—building emotional connection with their customers that mirrors the strength of their work and the values of their team. Jet has a 5.0 Google review score. One customer wrote, “These people know their stuff and never make you feel like you’re getting a sales pitch. We feel so informed and warm about the entire interaction. *Highly* recommend these guys! (And extra bonus that they’re dog-friendly people). 10/10.